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Writer's pictureJosh Kerpan

Finding Your Purpose: The Foundation of the P.O.P.S. System





As we discussed last week, the P.O.P.S. framework is instrumental in aligning the three P’s—Purpose, People, and Processes—to create strategic systems that elevate the performance of your business, organization, or family to peak levels. Each of these elements is integral to achieving peak performance, yet their relative importance varies significantly.


Purpose: The Bedrock of Success


At the heart of the P.O.P.S. system lies Purpose. A deep understanding of your purpose is absolutely critical for long-term growth and achieving peak performance. Your purpose is composed of three core elements:


  1. Mission: This is the most vital component to grasp, representing your organization’s “why.” Why does your organization exist? To answer this question, we must dig deeper into the value we create and the customers we serve. Any business must identify its customer base—those who choose your products or services because you provide them with unique value. Understanding this intrinsic value allows you to clarify why you exist.

    Remember, don’t mistake the commodity you produce for the value you create. When considering the value you provide, think about the emotions your customers experience during their exchanges with you.


On a personal level, a well-defined mission can imbue individuals with a powerful sense of purpose, essential for living at a peak level. My personal mission statement is a guiding light for me:

  • I am a catalyst for positive change in the world, a positive example for my children and for all.

  • I am physically active and live a healthy lifestyle.

  • I foster relationships and create new ones that encourage my growth.

  • I constantly learn, developing my skills to create value in the world.

  • I strive to transcend my ego and foster a relationship with God, living for something greater than myself.

  • I make decisions based on my conscience and first principles.

  • I endeavor to do the right thing at all times, serving God and His creation, setting an example for my children and those around me.

It is terribly uncomfortable to put that out to the public but it has been powerful in guiding me, so I will share it with you. There are a lot of tools available to craft a personal mission statement. I used the Franklin Covey mission statement builder.


For businesses, a mission statement is typically more concise but serves the same purpose of guiding decisions and actions. An understanding of your organization’s mission can channel the collective energy of the entire team.


  1. Vision: Next in the hierarchy is your Vision, which extends your mission into the future. It embodies your organization’s greatest aspirations and sets the benchmark for what you will strive for going forward. While your mission defines who you are and why you exist, your vision paints a picture of where you are headed. Without a clear and bold vision, progress can stagnate.

    Dream big! Don’t limit yourself. Articulate your future as if you have already achieved it. This practice, as highlighted by Ben Hardy in Be Your Future Self Now, encourages you to step into your future self now, paving the way for realizing your ambitions.


  2. Core Values: Finally, your core values define the ideal team member within your organization. These characteristics set the standard for everyone involved and guide recruitment, retention, rewards, and replacement decisions. They are not merely terms to decorate your website; they are foundational principles that define your workplace culture and the behavior expected from every team member.


Unlocking Potential Through Purpose


Understanding your purpose in granular detail can unlock the freedom to move forward with clarity and confidence. Often, purpose is overshadowed by the daily grind and busyness that makes us feel important but lacks genuine impact. Without a strong sense of purpose, even the most promising organizations, equipped with great people and processes, can lose direction and energy.


Defining your purpose—both personally and organizationally—can lead to greater satisfaction and provide a clear, confident path forward.


Thank you for reading! If you found this post helpful, please share it with others. God Bless!

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